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Now it's a matter of creating the appropriate styles and templates
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I think this is the best if you want professional output, for publication for example. I've done several of these for Amazon upload (I use Writer, not Word, but I'm sure the similar tools are there). Paragraph Styles, of course for the text formatting, and Page Styles to control size, headers, footers, and page numbering. The first one was a bear of a learning curve, especially the page styles with gutter margins, differential numbering and all that. But with the first one saved as a template, it gets pretty easy.
One interesting thing I found. If you have a nice tightly styled epub, with named styles you know and understand, Jutoh (a not free but cheap epub editor) can take the epub and compile an excellent odt (or docx) that is completely faithful to the original styling, including the style names. I've found that a great leg-up in getting from the epub to a publishable pdf.