I remember back years ago when The Exorcist movie came out. Many churches were telling their members to stay away. Then nobody could get into the theaters because they were always packed with parishioners from various religious denominations - the shows were all sold out.
Rarely does an attempt at shaming something ever work out the way the shamer intends. Every tried to go to a Chick-Fil-A? The lines at the drive-thru wrap around the building and down the block.
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