I'd like to see them have the same sort of success iTunes has enjoyed. Starting out with almost nothing and escalating to its current heights. It'd be great to just browse there and pick up a new book in the middle of the night. Something I've wanted to do far more than I ever felt the need for a certain song.
Nothing worse than reaching the end of a novel only to realise it's part of a series and you can't get the sequel for a few days.
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