It's pretty much up to the publishers as to what books get included. I'm sure the selection will expand. Especially if the store is successful.
I saw on eReader (the most popular ebook store, isn't it) that they have "17,000+ books" and they have been around a while. So 10,000+ at Sony on rollout seems pretty good.
And remember that success with Sony Reader, Sony Connect, and ebooks in general equals more book selection, and eventually lower ebook device costs also!
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