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I try new authors all the time through KU because there isn't financial risk. Since I read a wide variety of genres and numbers of books per year I end up trying several new ones. I find recommendations on book twitter and goodreads and it can generally be peoples opinions that I trust. Sometimes it works out, sometimes it doesnt.
If you use Amazon, you may want to try their "sample" feature that lets you read a small portion of the book before purchasing. That way you can test the writing style
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