Back in the old days, when we read from tablets made of stone rather than plastic, we had the summer reading list, a list of books you were suppose to read over the summer and do a report on. That strikes me as a way to do the shared culture thing.
With regards to Shakespeare, there are so many good adaptions of the various Shakespeare plays that it seem pretty easy to assign a play, let them watch it at the start of the semester, study the play itself, then let them watch it again (or even a different adaption of it) at the end. In high school, I think we did a different play each year. I took a quarter of Shakespeare in college. That was a great class.
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