And for me, all of the things I bought to get the bonus credits were expendables (food) I would buy anyway, so I grant that I had to spend some money, but it was money I would have spent even without the bonus. So to me, that makes the bonus credit into a "free" credit, since I didn't spend anything beyond what I would normally spend. I just had to be smart enough to follow the rules.
And a couple of the bonuses were truly free, with no net expenditure required - the video $5 credit and the gift card bonuses...
I agree that if I spent money on something I didn't normally buy, or didn't need, just to earn a bonus, then it is not really free and the calculation of whether it would be worth it would be different. (It might still be worth it, but definitely different...)
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