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Black Friday is over: Here’s why retailers are touting weeks of deals this year

Retailers are downplaying the one-day event this year, too. Many say they will start holiday deals as early as October and extend the offers throughout the holiday season.

Amazon has also pushed up retailers’ timetables. Its annual Prime Day event, typically held in July, will now take place on Oct. 13 and 14 after the company pushed the date because of the pandemic. That could pull holiday sales forward and steal market share from competitors.

Target announced its own sales event — Target Deal Days — during the same two-day period. It said it will have more than double the digital deals it offered last year on electronics, beauty items, toys and more.

The big-box retailer also said its Black Friday deals will run through the entire month of November — and be available on its website, so customers can get the same discounts from their couch. It’s extending its price match guarantee for any item considered a “Black Friday deal,” whether it’s bought at the start of November or on Christmas Eve.

Walmart’s “Black Friday” deals won’t be limited to a single day, either. It will feature Black Friday-like savings during its “Big Save Event,” which starts the evening of Oct. 11 and runs through Oct. 15. The deals will include $50 off of a Pioneer Woman 6-quart Instant Pot and a 55-inch JVC 4K HDR Roku Smart TV for $248.