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It's been around in various forms for ages:
1) It's x2 too expensive.
2) Rubbish software.
3) Screen is too small.
Unless you have to write outdoors it's better to pull the curtains, dim the Matt LCD screen and have a decent room light that doesn't reflect off it.
Have somewhere where you won't be interrupted.
Turn off all phone, laptop, tablet notifications.
If you can't resist checking your favourite site rather than just looking up stuff, then disable the laptop internet access.
It's a niche product for particular people. It's poorly executed and too expensive, oh, I wrote that already!
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