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AMAZON’S NEW ECHO SHOW 10 MOVES TO LOOK AT YOU

The latest Alexa-powered smart display isn’t content with sitting still

Amazon has just announced the latest iteration of its flagship smart display, the new Echo Show 10. The new model has a number of new changes and updates from the prior generation, but the one that matters the most is this: it moves.

Instead of being fixed in one position, as with every prior Echo Show model, the new Echo Show 10’s display is perched on a motorized base that swivels around automatically whenever you interact with the device. By using a blend of computer vision technology and echo-location (pun not intended), the Echo Show 10 can determine where you are in a room and swivel itself around to face you so you can always get a good view of the screen.

In addition, the Echo Show 10 utilizes its motorized base and its digital panning and zooming on new 13-megapixel camera to keep you in the frame when on video calls. It’s similar to how Facebook’s Portal autoframes your face, but Amazon’s device has the added ability to pan the screen itself and doesn’t just have to rely on digital zoom and panning. The Echo Show 10’s movement is also reminiscent of the ill-fated Jibo home robot, which spun around similarly to face you whenever it detected a person.

Amazon is pricing the new Echo Show 10 at $249.99, a slight increase over the prior, stationary model’s $230 price. But since the company loves to put Echo devices on sale as much as it loves Alexa, I wouldn’t be surprised if there will be opportunities to get the new Echo Show 10 for much less than its sticker price. You’ll be able to place preorders for the Show 10 in white or black starting today, with shipments expected before the holidays.