Kobo's Clara is more or less the equivalent of the 8GB PW4, but if you like the idea of page turn buttons, I'd strongly recommend the Kobo Libra - the same screen size as the only Kindle with page buttons (the Oasis), but around 2/3 the price. I switched from a series of Paperwhites to Kobos a couple of years ago and have just upgraded to a Libra, absolutely loving it. Depending on where you are, one Kobo feature that may be of interest is built-in Overdrive, allowing you borrow library books directly on your reader. In my country, Kindle does not offer this feature, and it was one reason I switched.
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