Quote:
Originally Posted by Uncle Robin
Indeed. It has been surprising to me how vigorously US participants have expressed themselves about this question in particular, given that the option to self-identify existed. As I stated in a previous response, other surveys run by US-based research companies for a multinational market use the same basic format as the one I used.
The objection seems to be "we don't say it that way here", when the survey's target respondents were not drawn from any one "here". This is a reality acknowledged by those US research companies who use similar wording and answer options when designing surveys for a target audience including countries other than the US.
|
Fascinating and disheartening from this Yank’s perspective. I honestly didn’t get the problem; especially in a “fun” quiz, don’t you just pick the likeliest option and move on? I didn’t see anything confusing about it in any case, the options so clearly correlated to race and not to culture or geography.