[tubemonkey]

Five reasons you should shop more on Prime Day than usual

At this time of year, we're normally recovering from a busy Amazon Prime Day in July while looking ahead to the Black Friday and holiday sales yet to come. But this year has been anything but normal, and your shopping habits are probably going to have to adapt, too.

July came and went without a Prime Day and rumors now point to October for the rescheduled event which is bound to change how Amazon approaches the event and how other retailers will position their own Black Friday sales that will follow shortly after. Given that Black Friday has basically taken over November in recent years, a huge event like Amazon's Prime Day taking place just a few weeks before the start of the "Black Friday season" means things could be really interesting this year.

We considered a bunch of factors, from event timing to shipping delays, product constraints, and holiday gift planning, and it looks like the best time to buy is going to be Prime Day. Let's look at why.

1. Amazon will want to capture shoppers' dollars, so we could see the best prices early
   
2. Secure some early holiday deals
   
3. Retailers might not have time to restock between Amazon Prime Day and Black Friday
   
4. Avoid shipping delays
   
5. In-person events this fall are likely to be limited