I agree with the early exposure theory, combined with reading the right genre/book....
I remember my mom taking me to library at least once a week, sometimes more. At the time she wasn't a big reader, neither was my dad. But I read everything I could-labels, signs, etc. I remember just being curious about everything.
But then in middle school I stopped reading so much. I didn't get back my voracious reading habits until freshman year of high school when my great aunt (always reading, walls and walls of books) gave me Pride and Prejudice. I stayed up all night reading by the light of a heater. I was once again hooked.
Ironically I suggested a book to my mom and now she is just as much reader as I am.
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