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On the new TNT show "Trust Me" Mason's (Eric McCormack's character)daughter Haley is seen reading on a Kindle. The show is about the advertising business so when Mason quizzes his daughter on what's cool with teens, she tells him she likes Leonard Cohen and just downloaded a cool e-book. When Mason mentions placing ads embedded in a downloaded book in a meeting, the client says "Books? I'd like to hear where you heard teenagers were downloading books?"
The client's response made me smile. The last thing we want is ads being embedded in our books anyway.
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