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Thanks for all the advice.
@Chantal The problem is that kobo.com/jp redirects me to the kobo.com/fr (the country of the billing address on this account) when I click on "Checkout". And since the items selected are geo-blocked, my cart becomes empty when landing on the kobo.com/fr payment page.
I will try with a 楽天ID and let you know. Using a Japanese publisher's street address is a nice idea.
As for the language, I tried different combinations (Japanese store in French or English or Japanese, French store in Japanese etc.) but the language seems to have no impact.
Max
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