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You need to look at the bigger picture. Much like Apple iPhones using parts, including the screen, from many different suppliers, same goes for Amazon and Kindle e-readers. You need to look at the current state of e-ink technology to determine possible features in new devices. Color e-ink is coming within a year, commercially. Most existing e-reader devices use the same e-ink Carta screen, which is why the specs and resolution are the same.
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