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How well the multimedia works in or on your device relates to the quality of the programmer(s) who made it. This is a technology in development.
My wife and I are both birders. I bought an epub on Google Play Books called "What the Robin Knows." It contained embedded audio which was critical to the subject at hand.
My wife used Kindle at the time so she bought the Kindle version. The audio worked in the Google version but in the Kindle version. The technology is in a state of flux.
Multimedia is too big to store on a phone. There is no technical reason phones couldn't stream video (show it but don't save it). But they don't yet. They will. In the mean time if you want to embed video you have to be a programmer. And do it yourself. On a website. As I did.
I sell passwords to online boat building instruction. My book-like software has been a huge improvement. My customers like it.
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