Quote:
Originally Posted by ZodWallop
I can't say Target would be a better partner (though I do far prefer them).
In theory, Walmart should have been a great partner. They are wanting to take on Amazon and partnering with Kobo was a simple way to add an entire e-book system to their line without having to start from scratch.
I can only imagine that some higher-up at Walmart changed their mind about competing with Amazon some time after the partnership with Kobo was signed but before it actually rolled out to the stores.
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*Something* happened. The rollout was sloppy at best. I’ve seen in the tech industry where one company buys out another and a clash of intercorporate cultures causes failure. Sometimes the employees sabotage the merger. Somebody over at Walmart wasn’t happy about pushing Kobos, or simply didn’t understand what was needed, because we all commented at the time how baffling the displays were. Since my Japanese is fairly weak, I have no idea how things worked out for Walmart on the other end in Japan. Maybe that was a disaster, too! LOL
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