Quote:
Originally Posted by Cootey
I feel the big problem with this approach is that the lack of a physical presence doesn’t help grow market share. Yet the displays I saw were horrible. There was so little care given to the displays, I’m surprised the display models hadn’t been installed upside down! I can’t imagine they moved the needle at all for market share.
Kobo should get their eReaders into Targets.
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I can't say Target would be a better partner (though I do far prefer them).
In theory, Walmart should have been a great partner. They are wanting to take on Amazon and partnering with Kobo was a simple way to add an entire e-book system to their line without having to start from scratch.
I can only imagine that some higher-up at Walmart changed their mind about competing with Amazon some time after the partnership with Kobo was signed but before it actually rolled out to the stores.