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My parents both have Kindles, I have two Kindles, a Kobo and a Pocketbook, my husband has a Nook and that's it. I don't know anyone else with an ereader, though I do tell people how great they are if they ask.
I would like to see more eink smart watches like the Pebble. Perhaps if colour eink takes off we may see more rather than backlit displays that have to be constantly charged.
Outside of ereaders I guess if electronic paper signage takes off significantly it will boost eink.
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