So good "you can't put it down."
So scary "you have to have the lights on."
"Guaranteed to scare you."
"Winner of the Hugo Award for Best Novel."
I'll decide if I want to put it down, and I'll decide to turn the lights on or off, and I'll decide if something is scary to me, and I'll decide what the best novel is - FOR ME. And then I'll read it. And if it's boring, I'll toss it out the window, but only after I've de-registered my ebook reader.
"I'm just saying."