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I will add one Kobo-specific feature that I haven't seen mentioned in this thread - the price match guarantee. I haven't used it often, but every time I have, it's been a great success, making the purchased books cheaper than either Amazon (the majority of cases) or Google Play books (a few instances). It may not be a deciding factor, but it's one worth considering, as it ensures that if one leaves the Amazon ecosystem (as I did), one can still profit from the fact that Amazon's listed prices are frequently lower than Kobo's listed prices.
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