MobileRead Forums - View Single Post - Price cut on the Sony PRS-700

jbruce · 03-20-2009, 07:50 PM

It could be that they finally realized they could have done better on the screen. But, they still need to recoup the R&D for the 700. So, raise the 505 by $50 - reduce the 700 by $50 - put the $50 from the 505s against the R&D cost of the 700.

The Sony US site still has the 505 listed at $299. It could also be that they recouped the R&D (miscalculation of market demand); thus, reduced the price. (Apple did the same thing when they miscalculated initial market demand for the iPhone. People were none-to-please.)
Just a guess.

J

03-20-2009, 07:50 PM	#32
jbruce Connoisseur Posts: 64 Karma: 88 Join Date: Mar 2009 Device: Sony PRS 700	It could be that they finally realized they could have done better on the screen. But, they still need to recoup the R&D for the 700. So, raise the 505 by $50 - reduce the 700 by $50 - put the $50 from the 505s against the R&D cost of the 700. The Sony US site still has the 505 listed at $299. It could also be that they recouped the R&D (miscalculation of market demand); thus, reduced the price. (Apple did the same thing when they miscalculated initial market demand for the iPhone. People were none-to-please.) Just a guess. J Last edited by jbruce; 03-20-2009 at 08:45 PM.