The problem I have with this article is that she takes states that "You can download only from Amazon’s store, making it difficult to read anything that is not routed through Amazon first". This is certainly not true. It's rather easy to get non-amazon content onto the device. I've posted a length post on the topic
here. Additionally I've written up a post for an
alternative distribution method for non-DRM books for the kindle.. Don't get me wrong. DRM is a horrible thing, but the model will change in time, just as it has for music