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Publishers are worried about search engines and dubious libraries easily distributing "free" versions of their unprotected content easily. Ease of access is what most consumers want - they will take the "free" version if it appears free without much checking, many will take the pirated ( and easily accessable version) if paying for the thing is to time consuming/problematic/confusing.
My opinion is that good simple DRM will offer publishers the comfortblanket they need to populate the market. It will take a brave publisher to risk their hit content without DRM.
It would be really interesting to see fictionwises experience, of both their hits and also items in the long tail to see if there is any difference between DRM/nonDRM popular/less popular.
Publishers are conservative; until the model is proven (and probably proven to be repeatable) there will be little content in the market.
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