Thread: Prime Day 2019
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Old 07-17-2020, 10:08 PM   #152
tubemonkey
monkey on the fringe
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Quote:
Originally Posted by GA Russell View Post
This is the first I've heard of the Turkey Five event.
That was news to me also, so I looked it up:

Amazon's emphasis on 'the Turkey 5' reveals Black Friday and Cyber Monday as we know them are dying
Quote:
Business Insider -- Nov 27, 2018

Amazon says Black Friday and Cyber Monday again broke records this year.

The company highlighted sales figures during the period it calls "the Turkey 5," its cutesy nickname for the five days stretching from Thanksgiving to Cyber Monday, otherwise known as Thanksgiving weekend.

Amazon's emphasis on the Turkey 5 started in 2017, and it probably kept the designation because of the fast sales growth on days that aren't Black Friday or Cyber Monday.

Online sales grew at a faster clip on Thanksgiving, Saturday, and Sunday than on Cyber Monday and Black Friday, according to Adobe Analytics.
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