The shampoo they make for swimmers hair is usually very harsh, and can do some stripping of color. Even something like Dawn can do that, lather it up and let it sit on the hair a few minutes before rinsing.
Obviously that isn't a good solution for damaged hair. I remember the stylists suggesting what they called Shampoo 5, which was a mix of Paul Mitchell Shampoo 2 and Shampoo 3, lathered up and allowed to sit on the hair 3-5 minutes, could be helpful if someone's color was a little too dark. Shampoo 3 is their clarifying shampoo, good for getting chlorine gunk out of hair.
Drug-store hair color never worked well for me. I have a lot of hair, and it is very resistant to color. I gave up trying to do my own color many years ago. My base color was almost black, so as I got older, more highlights became necessary to keep me from having a "shoe polish" look. Solid all one color hair isn't a great look for anyone.
Red hair is pretty much impossible to duplicate out of a bottle, unless the client is willing to pay a lot and have some lengthy processes. I played with reds and red highlights during my 40's, but once I hit a certain age, it wasn't a good look for me.
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