Every kindle that I've bought new from amazon came preregistered, which I guess is your experience. Maybe they have stopped that, or there was some glitch. However, when I have done a jailbreak, I have to re-register.
If you are willing to let it connect to wifi, you can configure wifi on it, then register it by going to "My Account" in Settings and enter the email address tied to your amazon account and your amazon account password. If your account is tied to a phone number, you might be able to enter that instead of email address.
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