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Well, with a 12-year-old protagonist, the book is presumably aimed at 10- to 12-year-olds. The general rule I learned about YA is that the target audience is up to two years younger than the protagonist; older kids (not adults) don't generally want to read a book with a protagonist younger than they are.
That's why I felt the book didn't know its audience--it's written at a level for 10-year-olds, but the mythological aspects and the darkness seem more suited for teens--as does the length.
This seemed like one of those books written to encourage boys to read, with lots of action and violence--a video game quest masquerading as a novel.
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