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Perry isn't really a good example because she's paid her debt to society and is unlikely to kill again, nor are her books particularly related to her ancient crime.
The thing about Rowling is that she's massively wealthy and influential, and people want to raise awareness that she is not Jolly Children's Book Writing Woman, but is in fact Dedicated Bigot Woman, and that her influence in society should be limited accordingly. This is only possible if people know she's a bigot, and because of the aforementioned wealth and influence and Disney wanting to make her IP into movies, this requires some sustained yelling.
People don't have to be ashamed of liking Harry Potter, but they should be wary of magnifying Rowling's position and influence.
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