Amazon delays Prime Day until October due to coronavirus
What's the point in having it in October when Black Friday is just a month and a half later?
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Amazon gave third-party sellers a placeholder date of the week of Oct. 5 for Prime Day, according to an email obtained by CNBC.
The company has delayed its annual shopping event several times in recent months due to coronavirus-related constraints.
Amazon has been working to return its logistics operations to normal after it was hit with a wave of online orders at the height of the pandemic, which resulted in delivery delays and inventory shortages.
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Amazon is postponing its marquee shopping event Prime Day until at least early October.
The company had previously targeted September as the potential timing for Prime Day, but on Wednesday, Amazon informed third-party sellers that the date could be pushed back another month, according to the email, which was viewed by CNBC and first reported by Business Insider.
The email advises sellers to use the week of Oct. 5 as a “placeholder date” for Prime Day promotions and coupons, but cautions that “exact Prime Day dates have not been announced.”
“A definitive date will be announced as we get closer to the event,” the email states. “We are looking forward to seeing submissions that offer the most delight to customers during one of the biggest shopping days of the year, Prime Day!”
An Amazon spokesperson told CNBC in a statement: “We have not made any announcements regarding Prime Day.”
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