My guess is that the Nia is NOT principally intended for the consumer market, but rather was developed as a low-cost item to meet a bidding requirement for a big educational-sector contract -- perhaps in Canada, perhaps in Japan, perhaps in the US, perhaps in the EU. Whatever retail-channel sales there will be I'd guess are incidental.
(My theory of life is simple: don't assume the guy who has left you scratching your head is stupid or making a mistake. Instead, ask yourself what they were thinking, and try to suss out why it made sense to them.
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