Quote:
Originally Posted by Mercador
Even then, the price point is so similar, I think they will cannibalize themselves.
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If these were higher end ereaders, where the profit margins are likely a bit better in favor of the company selling them sure. But the entry level ereaders like the Nia and Clara are priced with razor thin margins with the profits coming from selling you content.
Though without discounts I agree it seems foolish to produce a brand new ereader with a price point so close to a clearly superior device. With the discount the Nia is better placed to compete against the Kindle equivalent. How successful this will be is hard to say, Kindle has a pretty strong hold on the US market. But I suppose Kobo wants to try and eat away at it.