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Back to the idea of changing the name of the Nook, I think Nooks used to have a good reputation and now they've lost it due to the mishandling and closures by B&N. The thing to do, I would think, is stick to the Nook name because people know it and make people trust it again. That won't happen overnight but a few statements, backed up by action, from the company can only help.
On the other hand, if the name is changed that'll scare people even more.
I probably don't matter as a Nook customer. I only ever used my Glowlight 3 6" for sideloading but it was easily my favorite reader for sideloaded books. Now I read on my phone and my Kindles, Nooks and Kobos just get charged now and then. I keep the Nook and a Kindle handy for checking out books to decide if I want to read them. That's about it these days.
Reading on my phone is, of course, sideloading. I use Moon+. I have the Kindle app there but I rarely use it. If I was going back to using ereaders I'm pretty sure I'd use my Nook and keep the Kindle handy for those few times I might use it for something.
Barry
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