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Originally Posted by fjtorres
In the US, too? 
Hmm, I was thinking they might rename UK Wordery as Nook, but the opposite is an interesting thought. |
I don't know if rebranding Nook in the US would really get them anything. It would make more sense to keep it. Nook used to be popular and even if it's a shadow now, it's still tied to B&N.
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Especially if they go generic ADEPT and start to phase out the proprietary Nook DRM.
It would give them a chance to turn the tables and poach Kobo and Google customers. Plus sell ebooks to any of the many generic ADEPT readers out of china or to phones and tablets running Adept apps.
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That would be a really good idea. I don't know how many people in the US care about DRM. But it does seem that the people that buy a lot of ebooks do care.
Even with the software issues, I still like my Nooks. But like many here, I stopped buying from B&N as they made it more difficult to back up your books.