Quote:
Originally Posted by MGlitch
I'm curious why you'd think they'd brand Wordery as Nook for the UK market? I doubt BN or Nook has much if any good will left there. Once burned, twice shy sort of thing, to say nothing of the questionable future of Nook currently (even assuming Daunt is being honest about wanting to invest in it, that doesn't mean the right choices will be made).
It'd make more sense to take the existing Nook hardware and sell a rebrand in Waterstones under Wordery (or a different name entirely) while also using a generic ADEPT to get that market.
Though I'm not sure how strong a market the UK is for ebooks or ereaders.
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The last is easiest: The UK is the third largest ebook market, after Amazon and Kindle Unlimited. The problem is Amazon is even stronger there (90%+) than in the US and it has a lot to do with Waterstone's time selling Kindles.
(edit: see below:
https://www.mobileread.com/forums/sh...&postcount=150)
Edit out: (As for renaming Wordery as Nook, there are reports that Elliot wants to get B&N lean, mean, and profitable for a merger and joint IPO with Waterstones. Waterstones has no history selling ebooks in the UK whereas B&N does in the US which is the larger market.
Wordery has its own UK issues, being small and coming from a bankrupt outfit so it doesn't have any more brand loyalty than Nook. If anything, renaming it Waterstones would make more sense.
It really doesn't matter all that much since neither is terribly big in either market. Neither name has much market value.)
What Nook really needs to do is rationalize its schizo ebook strategy once and for all and go all in on a walled garden or on interoperability. Either get rid of the Adobe tax or embrace it. Selling an reader open to ADEPT but not selling ADEPT ebooks has always been silly. All it does is help Nook owners buy ebooks elsewhere.