Yep, all those complexities need to go away.
But price is the main thing. At $300 plus few people outside of very Avid readers are going to even look into them to be aware of all the complexities to possibly be dissuaded from taking the plunge because of them.
But it is a mess. I'm tech savy and I have little interest in bothering with anything other than the Kindle store and feedbooks. Plenty to read there that's easy to get directly on the Kindle without hassling with other DRM, converting file types etc.
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