Quote:
Originally Posted by MGlitch
No, I got that. I disagree with this. Specifically I don't think it's a given.
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Okay. I just look at the Kobo's Tolino line-up and figure they'll duplicate it with the Kobo lineup (actually they have... for how long I don't know).
Quote:
Originally Posted by MGlitch
The Clara came out nearly a full two years after the Aura ed. 2, pricing it over the Aura made sense. And keeping the Aura ed 2 made sense as its diminished feature set versus the Clara would make consumers jump to the only slightly more expensive Clara.
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The suggested retail price for the Kobo Aura Edition 2 was near the same as the Clara, but in the U.S. (at least) the Aura Edition 2 sold for a quite a bit less. Walmart had them priced at $50 for a couple months and regularly priced near $70 for quite a while. I'm pretty sure Kobo wants to be able to match Kindle Basic prices when they go on sale and doing that with the Clara would require a 50% reduction. The Clara is meant to compete with the Paperwhite, not the Basic Kindle.