Quote:
Originally Posted by ZodWallop
I disagree, since agency or no, there would be an MSRP.
If Kobo, Apple, Google, Walmart and B&N sold a best seller for $9.99 and Amazon sold it for $12.99, Amazon wouldn't stay the leader in e-book sales.
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But then again, we know from history, that it would be more likely that Amazon would be selling the best seller for $9.99, covering their loses with the profits for other lines. while the other book stores sold at the higher price. That is how Amazon grabbed 90% of the market before Apple released the iPad and entered the eBook business.
We also know that when Amazon drove everyone else out and could set their own prices courtesy of Judge Cote, they did not maintain the low prices, but rather raised the prices since Sony had dropped out the market, B&N was struggling and Apple's prices were under Cote's control.
We don't have to theorize about what Amazon might have done without agency pricing, we know exactly what they did do.