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Because an ereader is a personal device like a phone not a shared device like a TV or computer.
And while multiple people could be watching Netflix on different devices. You're only going to have one person using an eread at a time. For hours maybe.
But let's say you implemented something and people actually used it. Congratulations! You just made it less likely that someone will buy an extra device for their partner or child. And you spent money to do it.
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