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Originally Posted by Tomk2
Boy did I waste a bunch of money on Nook before switching. Once a loyal customer switches, it is no small thing to get them back. To my ear it just sounds like he is trying to repair damage from his last Nook statement while the remaining hardware is sold off. Without saying what and how he is committed to Nook, it is empty words. I can not imagine B&N winning me back.
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He might make some money selling the remaining active accounts to Kobo.
The big question near term isn't Nook but rather how many storefronts they can retain post lockdowns.
https://bookriot.com/2020/03/30/barn...es-400-stores/
Not all will reopen.
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Along with cost reductions at the company’s headquarters, Daunt hopes layoffs and reduced store hours can keep the company afloat through massive store closures. “We intend to rehire. We hope that as few as possible will be mandated to close and that any closures are temporary. I am confident that we can carry the company through this catastrophe by taking such resolute actions. It is extraordinarily painful and, once again, I express my sincere appreciation for the dedication [employees] are demonstrating.”
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