Quote:
Originally Posted by MGlitch
Reading isn’t as prevalent in the US as it is in other countries, or at least some studies would indicate that. However even if that’s dismissed ereaders are a niche market of a niche market. It’s likely that Kindle gets placed in Best Buy because Amazon pressures Best Buy in to it.
The ereader area of my local Best Buy has shrunk over the years to the point it’s basically a small part of tablets. The eink kindles look thrown on and more often then not are just laying there off the cradle likely only not stolen because of the security/power cables.
Best Buy isn’t gonna give up space for something that doesn’t earn its place somehow and neither Kobo nor Barnes and Noble have the leverage needed.
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Best Buy doesn't work the way you think they do. Many displays in Best Buy are what are called
store within a store. Apple, Samsung, Amazon and others rent floor space in Best Buy and have a section that displays only their products.
So Apple laptops aren't blended in with those barbarous Windows laptops or even (God forbid) Chromebooks, but instead have their own dedicated space in the store.
That's what I've seen with Amazon as well. Kindles in Best Buy tend to be displayed alongside Fire tablets and Alexa devices. Something like this (though this is not my local store and I didn't take this photo):
