Quote:
Originally Posted by 93terp
WalMart's customer base isn't what I'd call book/reading enthusiasts.
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Walmart demographics aren't necessarily what the stereotypes lead everyone to believe; a surprising number of people with incomes over 6 figures that primarily shop there. Walmart is also the strongest B&M among shoppers under 25 or over 60 (college kids and retirees)--people that tend to read a lot. And despite all the talk about Amazon ruling the world and people preferring to shop online, B&M still pulls in 84% of shopping dollars in the US.
Regardless, Walmart's business model has always been "stack it deep and sell it cheap." It's about velocity and revenue per square foot/day. Books no longer achieve that except for the latest best sellers. Ereaders have a strong niche following, but they're durable with low innovation--not something people replace every year or even two so they aren't a good fit with Walmart's business model.