Quote:
Originally Posted by fjtorres
To be honest I never expected anything to come out of it.
It was/is a mismatch: eReaders are a niche low volume product and WalMart is all about mass sales volumes and fast moving merchandise. Besides, WalMart hardly bothers with books anymore. They're not a fit among the cheap MP3 players, laptops, gaming boxes, and tablets except for being electronic. The rest all sell by the million whereas Kobos would be lucky to sell one per store dach day.
I can see why Kobo would want a deal but I never could figure out why WalMart would bother. And as it turned out, the ground staff didn't.
If the deal is dead it is hard to say it ever was alive.
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I thought Walmart had a decent market share in paper books... and I honestly thought they were serious about using Kobo to help go after Amazon. At least that's the way everyone was talking when the deal was first announced. But Walmart only half-hardheartedly tried. They never even serviced their eBook section, instead allowing contractors to come in once a week to restock straighten the cards. And the contractors seemed to have just mailed it in. I'm thinking now... why bother?