Quote:
Originally Posted by rcentros
I understand that. I'm just saying the signs don't look good for this partnership. I'm guessing (have no way of knowing) that Kobo is contracted to sell for less to Walmart and, since supply is short, have opted to ship their Kobos to where they can make more money.
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To be honest I never expected anything to come out of it.
It was/is a mismatch: eReaders are a niche low volume product and WalMart is all about mass sales volumes and fast moving merchandise. Besides, WalMart hardly bothers with books anymore. They're not a fit among the cheap MP3 players, laptops, gaming boxes, and tablets except for being electronic. The rest all sell by the million whereas Kobos would be lucky to sell one per store dach day.
I can see why Kobo would want a deal but I never could figure out why WalMart would bother. And as it turned out, the ground staff didn't.
If the deal is dead it is hard to say it ever was alive.