I get it now. The book is primarily in English with Chinese characters here and there.
As this relates to Kindle there are language specific fonts for Simplified and Traditional Chinese, but those won't come into play since they are enabled based on the primary language of the book. The regular fonts probably won't have the characters you want and I believe that the fallback is the Code2000 font. I doubt that has any handling of language-specific character variants.
So it does appear that embedding a font with the correct language variant would need to be done. Using images instead would be more foolproof.
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