What you have in the red circle? Looks more like a closing double curly quote than an apostrophe. You are going to have to wrap it in some CSS to move it higher and probably a touch larger if it was supposed to precede the S. It will need to be moved inside the unical3 style and then vary from there.
i.e. <span class="unical3">“S</span> for a starter and then do a style for the “ to position/size it to your tastes. You will need to include the " inside the unical3 span as the float:left; will move the quote mark to allow the letter to float left.
<span class="unical3><span class="quoteunical">“</span>S</span> where the quoteunical style might make the “ a bit smaller, play with the vertical alignment and possibly a grey rather than black.
Another option with quite a bit of history behind it is simply to omit the opening quote when using a drop cap.
@hobnail: I'm tempted to say that he is not using an uncial font. Perhaps unical is the Danish equivalent of dropcap?
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