There’s probably about a hundred answers to this, as you well know. Kudos for starting a topic that should get lots of responses. Of course you’re probably preaching to the choir in the Kobo forum; maybe posting in the Kindle forum would have been better?
I’ll kick it off. And anyone who looks left can see where I fall, but it’s still not hard.
- Because all of their ebooks have been bought from Amazon.
- Because they subscribe to Kindle Unlimited.
- Because it's what they know.