I agree with the posts above. In the UK your contract is with the retailer, so got to Waterstone's for redress. (It would help to search your pockets for the receipt, though this is not essential.) Point out that, under the Sale of Goods Act a faulty device is their responsibility.
(However, the damage sounds like a broken screen substrate. Either there was a manufacturing flaw, or the device got a bump in the night. All e-ink screens are fragile, whatever the device, and it is necessary to be very careful with them.)
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